Bank of America - The Human Sponsorship

As the new presenting partner of the 2024 Boston Marathon, Bank of America flipped the idea of corporate sponsorship on its head. They moved the attention away from themselves and the elite runners to spotlight those running for charitable causes. Every piece of media was used to promote the runner's causes. They used their scale to create unprecedented real human impact.

3 Cannes Shortlists, 1 Gold Clio Sports, 3 Silver Clio Sports, 1 Bronze Clio Sports, Communication Arts Advertising Award Winner

Jeanie Caggiano, Sue DeSilva, Jessica Bergstresser, Danny Streadbeck, Mike Ward, Donna Foster, Tyson Schmitt, Billy Palmer, Mallory Backmann, Amber Harris, Enrike Grageda, Kimberly Cowie, Tara Wert